BC GOTTWALDOVÁ: Nástroje digitálního marketingu a Google Analytics

[konzultacia 1.11. 2019]

  • J.P. podpisal zadanie BcP

[konzultacia 23.3. 2019]

  • presli sme si e-knihy k GOOGLE ANALYTICS – viac o nich je na stranke TU , cast [studium, priprava na  konzultaciu 16.3.2019]

[email, konzultacia 23.3.2019]
TEMA BAKALRSKEJ  PRACE: „Nástroje digitálního marketingu a Google Analytics“
MODRY TEXT: Navrh textu pre zadavaci list diplomovej prace

  • HLAVNY CIEL:
  • Cielom bakalarskej  prace je vytvorit vyukovy material (tutorial) pre studentov  pre niektory z nastrojov webovej analytiky Google Analytics 
  • CIASTKOVE CIELE:
    1. TEORIA: Vymedzenie zakladnych pojmov v predmetnej oblasti
  • 2. ANALYZA:
    Porovnavacia analyza softverovych nastrojov urcenych pre webovu analytiku. Analyza moznosti jednotlivych nastrojov Google Analytics v digitalnom marketingu.
  • –pozriet si hesla na Wikipedii (list of web analytics softvare, digital marketing, webanalytics ….)
  • 3. NAVRHOVO REALIZACNA CAST:
  • Vytvorenie vyukovych materialov pre studentov  k vybranemu nastroju zo skupiny nastrojov Google Analytics   
    — [8] vybrat si niektore nastroje GA a overit si pracu s nimi
  • — vyukovy material moze byt, napriklad, jednoducha webova stranka vytvorena vo WordPresse a bude v cestine, slajdy
  • — doba trvania vyuky napriklad 60 minut alebo aj 2, 4, 8 x 60minut , moze tam byt test…
  • ZDROJE:
    [1] Výkonnostní marketing s Google Analytics, https://www.albatrosmedia.cz/tituly/8487047/vykonnostni-marketing-s-google-analytics/
  • [2] https://www.blog.google/products/marketingplatform/analytics/introducing-google-analytics-sample/
    Introducing the Google Analytics Sample Dataset for BigQuery
  • [3] BigQuery Export for Analytics.
    Use BigQuery to quickly query all of your Analytics data.
    https://support.google.com/analytics/answer/3437618?hl=en&ref_topic=3416089
  • [4] Faster, smarter marketing. Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.
    https://marketingplatform.google.com/about/
  • [5] Google Marketing Platform
    https://marketingplatform.google.com/home?authuser=0[6] Easy-to-use tools for your business.
    Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.
    https://marketingplatform.google.com/about/small-business/
  • [7] Data studio
    https://marketingplatform.google.com/about/data-studio/
  • [8] Learn analytics with free online courses
    https://analytics.google.com/analytics/academy/
    — delenie produktov GA podla zlozitosti
    — GA je stale aktualne
    — vsimni si detailnejsie sylaby
  • [9] WIKIPEDIA Google Analytics
    https://en.wikipedia.org/wiki/Google_Analytics