BC GOTTWALDOVÁ: Nástroje digitálního marketingu a Google Analytics
[konzultacia 1.11. 2019]
- J.P. podpisal zadanie BcP
[konzultacia 23.3. 2019]
- presli sme si e-knihy k GOOGLE ANALYTICS – viac o nich je na stranke TU , cast [studium, priprava na konzultaciu 16.3.2019]
[email, konzultacia 23.3.2019]
TEMA BAKALRSKEJ PRACE: „Nástroje digitálního marketingu a Google Analytics“
MODRY TEXT: Navrh textu pre zadavaci list diplomovej prace
- HLAVNY CIEL:
- Cielom bakalarskej prace je vytvorit vyukovy material (tutorial) pre studentov pre niektory z nastrojov webovej analytiky Google Analytics
- CIASTKOVE CIELE:
1. TEORIA: Vymedzenie zakladnych pojmov v predmetnej oblasti - 2. ANALYZA:
Porovnavacia analyza softverovych nastrojov urcenych pre webovu analytiku. Analyza moznosti jednotlivych nastrojov Google Analytics v digitalnom marketingu. - –pozriet si hesla na Wikipedii (list of web analytics softvare, digital marketing, webanalytics ….)
- 3. NAVRHOVO REALIZACNA CAST:
- Vytvorenie vyukovych materialov pre studentov k vybranemu nastroju zo skupiny nastrojov Google Analytics
— [8] vybrat si niektore nastroje GA a overit si pracu s nimi - — vyukovy material moze byt, napriklad, jednoducha webova stranka vytvorena vo WordPresse a bude v cestine, slajdy
- — doba trvania vyuky napriklad 60 minut alebo aj 2, 4, 8 x 60minut , moze tam byt test…
- ZDROJE:
[1] Výkonnostní marketing s Google Analytics, https://www.albatrosmedia.cz/tituly/8487047/vykonnostni-marketing-s-google-analytics/ - [2] https://www.blog.google/products/marketingplatform/analytics/introducing-google-analytics-sample/
Introducing the Google Analytics Sample Dataset for BigQuery - [3] BigQuery Export for Analytics.
Use BigQuery to quickly query all of your Analytics data.
https://support.google.com/analytics/answer/3437618?hl=en&ref_topic=3416089 - [4] Faster, smarter marketing. Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.
https://marketingplatform.google.com/about/ - [5] Google Marketing Platform
https://marketingplatform.google.com/home?authuser=0[6] Easy-to-use tools for your business.
Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.
https://marketingplatform.google.com/about/small-business/ - [7] Data studio
https://marketingplatform.google.com/about/data-studio/ - [8] Learn analytics with free online courses
https://analytics.google.com/analytics/academy/
— delenie produktov GA podla zlozitosti
— GA je stale aktualne
— vsimni si detailnejsie sylaby - [9] WIKIPEDIA Google Analytics
https://en.wikipedia.org/wiki/Google_Analytics