BC PEŠTA: Google Analytics a jeho využití v marketingu
- [KONZULTACIA 18.10.2019]
- — vsetky body z kickoff emailu su splnene
- [KONZULTACIA 12.10.2019]
- — Miro uz ma navrh obsahu Bc prace, posle mi elektronicku verziu,
- — skype riesi a poziada ma o spojenie
- — diskutujeme o obsahu BcP – dolezite je aby obsah prace kopiroval zadavaci dokument
- — prinosova tretia cast moze byt postavena na tzv. Case Studies vyuzitia GA v IT priemysle – to bude minimum – nutne to nemusi byt analyza realnych udajov firmy (GA firmy Google kt. predava upomienkove predmety) – to by bolo maximum 🙂
- — doc. Pancik odovzdal Mirovi resers venovanu GA (knihy) , adresar 190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS – popis knih je dole
- — uvidime sa 1.11. na vyucovani
- [email, konzultacia 10.5.2019]
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1. Samotná případová studie bude, předpokládám, z dat konkrétní firmy ? Nebo jen ze sample setu ?Myslím, že zajistit si dočasný přístup k čtení a a analýze dat z GA konkrétní firmy by nemusel být problém.
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Prosim pozrite si clanok [2] na stranke [1] –> ide o data z web navstevnosti Google firmu co predava upomienkove predmety a ich analyzu.
[2] https://www.blog.google/products/marketingplatform/analytics/introducing-google-analytics-sample/
Introducing the Google Analytics Sample Dataset for BigQuery
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- Jaký prosím máte názor na takovýto tutorial ?https://www.youtube.com/watch?v=gwF9sJg1Pis&list=PLaKRlMWMO0HrhgWq02t9XNPTPkZsFt8q-Je to vyborne
- [studium, priprava na konzultaciu 16.3.2019]
- — ZAVER STUDIA LITERATURY:
Nastroj Google BigQuerry je mozne pouzit pre analyzu udajov o navstevnosti stranok (webanalytiku)
Na demonstraciu pouzitia sa da pouzit vzorovy data set od Googlu
— POZNAMKY:
— TOP KNIHA [7] : GA pre zaciatocnikov
— TOP KNIHA [2][3] : (Tigani 2014), epub format [2] subor epub cita napr. program Adobe Digital Editions, PDFformat [3]
— technologia Google BigQuerry sa da na analyzu navstevnosti vzorovej databazy [4][5]
— TOP KNIHA [6] : (Waisberg 2015), Google Analytics Integrations – nevieme ci priklady v nej maju napojenie na sample data set [4][5]
— TOP KNIHA [8] : (Clifton, …,), klasika, ziskat druhu cast knihy
— TOP KNIHA [] : doplnit , subor azw3 cita napr. program Microsoft prehliadac EDGE
— Kniha [9]: — KEY WORDS: „Google Analytics“ priklad pouzitia GA — clanok: Analytics for Nonprofits (p.115)
— Kniha [10][11]: Knihy o Digitalnom marketingu
— ZDROJE:
[1] e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\Successful Analytics Gain Business Insights by Managing Google Analytics.azw3
[2]
TOP_GOOGLE_ANALYTICS_TIGANI_Google_BigQuery_Analytics_2014_ISBN_1118824822.epub,
LOCAL: e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\TOP_GOOGLE_ANALYTICS_TIGANI_Google_BigQuery_Analytics_2014_ISBN_1118824822.epub
TOP_GOOGLE_ANALYTICS_TIGANI_Google_BigQuery_Analytics_2014_ISBN_1118824822.pdf,
LOCAL: e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\TOP_GOOGLE_ANALYTICS_TIGANI_Google_BigQuery_Analytics_2014_ISBN_1118824822.pdf
[4] https://www.blog.google/products/marketingplatform/analytics/introducing-google-analytics-sample/
Introducing the Google Analytics Sample Dataset for BigQuery
[5] BigQuery Export for Analytics. Use BigQuery to quickly query all of your Analytics data.
https://support.google.com/analytics/answer/3437618?hl=en&ref_topic=3416089
[6] TOP_GOOGLE_ANALYTICS_WAISBERG_Google_Analytics_Integrations_2015_ISBN_1119053064.pdf
LOCAL: e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\TOP_GOOGLE_ANALYTICS_WAISBERG_Google_Analytics_Integrations_2015_ISBN_1119053064.pdf
[7] TOP_GOOGLE_ANALYTICS_FUNDAMENTALS_TEACH_NOAH_2015.pdf
LOCAL: e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\TOP_GOOGLE_ANALYTICS_FUNDAMENTALS_TEACH_NOAH_2015.pdf
[8] TOP_GOOGLE_ANALYTICS_CLIFTON_Successful_Analytics_EBOOK_1_978-1-910591-01-7.pdf
e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\TOP_GOOGLE_ANALYTICS_CLIFTON_Successful_Analytics_EBOOK_1_978-1-910591-01-7.pdf
chapters 1–5 are in ebook 1, ISBN 978-1-910591-01-7,
#TODO: get of Chapters 6–10 are in ebook 2, ISBN 978-1-910591-02-4,
[9] e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\Encyclopedia of Business Analytics and Optimization.pdf
[10] e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\Digital Marketing A Practical Approach, 3rd Edition.pdf
[11] e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\E-Marketing, 7th Edition.pdf
- [email, konzultacia 18.2.2019]
TEMA BAKALARSKEJ PRACE: „Google Analytics a jeho využití v marketingu“
MODRY TEXT: Navrh textu pre zadavaci list prace
- HLAVNY CIEL:
- Cielom diplomovej prace je vytvorit pripadovu studiu vyuzitia nastrojov webovej analytiky Google Analytics (GA) pre potreby marketingu. Studia vyuzije udaje o webovej navstevnosti konkretnej firmy.
- CIASTKOVE CIELE:
1. TEORIA: Vymedzenie zakladnych pojmov v predmetnej oblasti
- 2. ANALYZA:
Porovnavacia analyza softverovych nastrojov urcenych pre webovu analytiku.
Analyza moznosti jednotlivych nastrojov Google Analytics v marketingu.
- 3. NAVRHOVO REALIZACNA CAST:
Pripadova studia vyuzitia nastrojov Google Analytics (GA).
Studia vyuzije udaje o webovej navstevnosti konkretnej firmy.
Nebude v zadani:
— [2] vyuzije sa tento Sample dataset
— [8] vybrat si niektore nastroje GA a overit si pracu s nimi
- ZDROJE:
[1] Výkonnostní marketing s Google Analytics, https://www.albatrosmedia.cz/tituly/8487047/vykonnostni-marketing-s-google-analytics/
- [2] https://www.blog.google/products/marketingplatform/analytics/introducing-google-analytics-sample/
Introducing the Google Analytics Sample Dataset for BigQuery
- [3] BigQuery Export for Analytics.
Use BigQuery to quickly query all of your Analytics data.
https://support.google.com/analytics/answer/3437618?hl=en&ref_topic=3416089
- [4] Faster, smarter marketing. Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.
https://marketingplatform.google.com/about/
- [5] Google Marketing Platform
https://marketingplatform.google.com/home?authuser=0[6] Easy-to-use tools for your business.
Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.
https://marketingplatform.google.com/about/small-business/
- [7] Data studio
https://marketingplatform.google.com/about/data-studio/
- [8] Learn analytics with free online courses
https://analytics.google.com/analytics/academy/
— delenie produktov GA podla zlozitosti
— GA je stale aktualne
— vsimni si detailnejsie sylaby
- [9] WIKIPEDIA Google Analytics
https://en.wikipedia.org/wiki/Google_Analytics