DP PORKERTOVÁ: Nástroje digitálního marketingu a Google Analytics

  • [email konzultacia 1.11.2019]
    • J.P. akceptuje zaslanu  1 a 2 cast DP, E.P. pracuje na 3. casti DP
  • [email konzultacia 9.10.2019]
    • zaslana druha verzia prace na kontrolu (1 a 2 cast DP)
  • [studium, priprava na  konzultaciu 16.3.2019]
  • — ZAVER STUDIA LITERATURY:
    Nastroj Google BigQuerry je mozne pouzit pre analyzu udajov o navstevnosti stranok (webanalytiku)
    Na demonstraciu pouzitia sa da pouzit vzorovy data set od Googlu
    — POZNAMKY:
    — TOP KNIHA [7] : GA pre zaciatocnikov
    — TOP KNIHA [2][3] : (Tigani 2014), epub format [2] subor epub cita napr. program Adobe Digital Editions, PDFformat [3]
    — technologia Google BigQuerry sa da na analyzu navstevnosti vzorovej databazy [4][5]
    — TOP KNIHA [6] : (Waisberg 2015), Google Analytics Integrations – nevieme ci priklady v nej maju napojenie na sample data set [4][5]
    — TOP KNIHA [8] : (Clifton, …,), klasika, ziskat druhu cast knihy
    — TOP KNIHA [] : doplnit , subor azw3 cita napr. program Microsoft prehliadac EDGE
    — Kniha [9]: — KEY WORDS: „Google Analytics“ priklad pouzitia GA — clanok: Analytics for Nonprofits (p.115)
    — Kniha [10][11]: Knihy o Digitalnom marketingu
    — ZDROJE:
    [1] e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\Successful Analytics Gain Business Insights by Managing Google Analytics.azw3
    [2]
    TOP_GOOGLE_ANALYTICS_TIGANI_Google_BigQuery_Analytics_2014_ISBN_1118824822.epub,
    LOCAL: e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\TOP_GOOGLE_ANALYTICS_TIGANI_Google_BigQuery_Analytics_2014_ISBN_1118824822.epub
    TOP_GOOGLE_ANALYTICS_TIGANI_Google_BigQuery_Analytics_2014_ISBN_1118824822.pdf,
    LOCAL: e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\TOP_GOOGLE_ANALYTICS_TIGANI_Google_BigQuery_Analytics_2014_ISBN_1118824822.pdf
    [4] https://www.blog.google/products/marketingplatform/analytics/introducing-google-analytics-sample/
    Introducing the Google Analytics Sample Dataset for BigQuery
    [5] BigQuery Export for Analytics. Use BigQuery to quickly query all of your Analytics data.
    https://support.google.com/analytics/answer/3437618?hl=en&ref_topic=3416089
    [6] TOP_GOOGLE_ANALYTICS_WAISBERG_Google_Analytics_Integrations_2015_ISBN_1119053064.pdf
    LOCAL: e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\TOP_GOOGLE_ANALYTICS_WAISBERG_Google_Analytics_Integrations_2015_ISBN_1119053064.pdf
    [7] TOP_GOOGLE_ANALYTICS_FUNDAMENTALS_TEACH_NOAH_2015.pdf
    LOCAL: e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\TOP_GOOGLE_ANALYTICS_FUNDAMENTALS_TEACH_NOAH_2015.pdf
    [8] TOP_GOOGLE_ANALYTICS_CLIFTON_Successful_Analytics_EBOOK_1_978-1-910591-01-7.pdf
    e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\TOP_GOOGLE_ANALYTICS_CLIFTON_Successful_Analytics_EBOOK_1_978-1-910591-01-7.pdf
    chapters 1–5 are in ebook 1, ISBN 978-1-910591-01-7,
    #TODO: get of Chapters 6–10 are in ebook 2, ISBN 978-1-910591-02-4,
    [9] e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\Encyclopedia of Business Analytics and Optimization.pdf
    [10] e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\Digital Marketing A Practical Approach, 3rd Edition.pdf
    [11] e:\190315 KNIHY www.ebook3000.com GOOGLE ANALYTICS\E-Marketing, 7th Edition.pdf
  • [email, konzultacia 18.2.2019]
    TEMA DIPLOMOVEJ PRACE: „Nástroje digitálního marketingu a Google Analytics“
    MODRY TEXT: Navrh textu pre zadavaci list diplomovej prace
  • HLAVNY CIEL:
  • Cielom diplomovej prace je vytvorit pripadovu studiu vyuzitia nastrojov webovej analytiky Google Analytics (GA) pre potreby marketingu. Studia vyuzije udaje o webovej navstevnosti konkretnej firmy.
  • CIASTKOVE CIELE:
    1. TEORIA: Vymedzenie zakladnych pojmov v predmetnej oblasti
  • 2. ANALYZA:
    Porovnavacia analyza softverovych nastrojov urcenych pre webovu analytiku.
    Analyza moznosti jednotlivych nastrojov Google Analytics v marketingu.
  • 3. NAVRHOVO REALIZACNA CAST:
    Pripadova studia vyuzitia nastrojov Google Analytics (GA).
    Studia vyuzije udaje o webovej navstevnosti konkretnej firmy.
    Nebude v zadani:
    — [2] vyuzije sa tento Sample dataset
    — [8] vybrat si niektore nastroje GA a overit si pracu s nimi
  • ZDROJE:
    [1] Výkonnostní marketing s Google Analytics, https://www.albatrosmedia.cz/tituly/8487047/vykonnostni-marketing-s-google-analytics/
  • [2] https://www.blog.google/products/marketingplatform/analytics/introducing-google-analytics-sample/
    Introducing the Google Analytics Sample Dataset for BigQuery
  • [3] BigQuery Export for Analytics.
    Use BigQuery to quickly query all of your Analytics data.
    https://support.google.com/analytics/answer/3437618?hl=en&ref_topic=3416089
  • [4] Faster, smarter marketing. Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results.
    https://marketingplatform.google.com/about/
  • [5] Google Marketing Platform
    https://marketingplatform.google.com/home?authuser=0[6] Easy-to-use tools for your business.
    Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.
    https://marketingplatform.google.com/about/small-business/
  • [7] Data studio
    https://marketingplatform.google.com/about/data-studio/
  • [8] Learn analytics with free online courses
    https://analytics.google.com/analytics/academy/
    — delenie produktov GA podla zlozitosti
    — GA je stale aktualne
    — vsimni si detailnejsie sylaby
  • [9] WIKIPEDIA Google Analytics
    https://en.wikipedia.org/wiki/Google_Analytics
    —